CUPRA announces the new CUPRA Terramar ahead of its World Premiere at the 37th edition of the America’s Cup

  • The new CUPRA Terramar is a sporty and electrified SUV that pays homage to Terramar circuit
  • The CUPRA Terramar embraces the new CUPRA design language with a bold and confident look
  • Today, the CUPRA Cube in Barcelona marks the beginning of the Louis Vuitton 37th America’s Cup Barcelona and unveils the first details of the CUPRA Terramar ahead of its World Premiere
  • Watch the livestream on September 3rd at 12:15pm CEST: https://youtube.com/live/044s9WOkMyM?feature=share

The wait is almost over. The end of the countdown of the CUPRA Cube marks the beginning of the Louis Vuitton 37th America’s Cup Barcelona and today CUPRA announces the CUPRA Terramar, the official car of the competition, ahead of its World Premiere on September 3rd.

During the following days, the timer installed on Barcelona’s beach will show some details of the brand’s new model. The CUPRA Cube will also display information about the different races as well as the results and standings, to make sure that the fans of the competition are always up to date. ​

The new CUPRA Terramar arrives to elevate CUPRA to the hotspot of the fastest growing segment in Europe. Paying homage to the Terramar circuit in Sitges, where CUPRA was first presented to the world, this electrified SUV is the new hero of a new era, created following the new CUPRA design language, perfectly blending emotion, and performance. ​

Featuring the unique CUPRA DNA with a bold and confident look, it integrates the next generation of eHybrid technology, greater digitalisation, and sustainability features, while enhancing driving performance.

The World Premiere of the CUPRA Terramar will be an unforgettable event that will bring together the CUPRA Tribe to experience a new era for the brand in the context of a competition where there is no second place.The event will be live streamed on September 3rd at 12:15PM CEST on YouTube: https://youtube.com/live/044s9WOkMyM?feature=share

Olivier Van Hoorebeke

PR Manager SEAT & CUPRA, s.a. D'Ieteren Automotive n.v.

 

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CUPRA

CUPRA is an unconventional challenger brand from the SEAT Group, based on stimulating style and contemporary performance. Since its launch as an independent brand in 2018, sales have shot up and CUPRA closed 2019 with a growth of 72% over the previous year with nearly 25,000 units sold. In 2020, the CUPRA Leon and the CUPRA Formentor, the first model designed specifically for the brand, will hit the market. CUPRA is expanding its dealer network to reach nearly 520 specialized points of sales around the world by the end of 2020.

Coinciding with its second anniversary, CUPRA has inaugurated its new headquarters in Martorell (Barcelona), the CUPRA Garage, a 2,400 square meter building located next to SEAT's corporate headquarters. CUPRA also has a racing car workshop, the CUPRA Racing Factory, where it developed the first 100% electric touring racing car, the CUPRA e-Racer. Moreover, CUPRA has become the first automotive brand to participate in the electric SUV off-road competition Extreme E.

In addition to becoming F.C. Barcelona’s exclusive automotive and mobility partner and World Padel Tour’s premium sponsor, CUPRA has formed an elite team of ambassadors, including the German goalkeeper Marc ter Stegen, the Swedish pilot Mattias Ekström and five of the best padel players in the world, among others.

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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Contact

www.cupraofficial.be