CUPRA reveals the name of its urban electric car at Automobile Barcelona: the CUPRA Raval

CUPRA reveals the name of its urban electric car at Automobile Barcelona: the CUPRA Raval

  • Previously presented as the CUPRA UrbanRebel, the CUPRA Raval will be produced in Martorell from 2025
  • SEAT S.A. announced the best first quarter in its history, with an operating profit of 144 million Euros, driven by the impulse of CUPRA
  • The CUPRA Raval is an invitation to a new generation that is looking for something different: an urban, rebellious and 100% electric car
  • CUPRA presented the CUPRA Tavascan and the CUPRA DarkRebel digital show car to the public for the first time at Automobile Barcelona

Once again, CUPRA and SEAT are back at Automobile Barcelona, showcasing their latest innovations and the company's strong commitment to the development of electric vehicles and to Barcelona.

During the first day of the motor show, Wayne Griffiths, CEO of SEAT and CUPRA, confirmed the name of the brand's future urban electric car, the CUPRA Raval. A name that serves as a tribute to the Raval neighbourhood in the heart of Barcelona, and about which ROSALÍA's alphabet campaign already gave clues.

“The Raval is one of the most surprising parts of Barcelona. And today, we are proud that the brand’s future urban electric car will have its name and represent its spirit. Just as we did with the CUPRA Born, we now want to express the essence of the Raval and continue to inspire the world from Barcelona”, explained Wayne Griffiths.

The car for the new generation

“The CUPRA Raval is not just another car. It is an invitation to a new generation, which expects something better. An urban, rebellious and 100% electric car, with its own character and linked to 'Gen Z’. Something that’s more emotional,” said Wayne Griffiths.

The brand has created the most radical interpretation of CUPRA in an urban electric car inspired by the world of racing.

The CUPRA Raval will be produced at SEAT S.A.’s headquarters in Martorell. The company will invest 3 billion euros into the plant’s transformation from combustion to electrification and produce electric cars from 2025 based on the Volkswagen Group's MEB Small platform. SEAT S.A. is leading the Small BEV cluster for different brands of the Volkswagen Group.

More than a name

CUPRA's link with Barcelona, and specifically with the Raval, goes beyond naming some of its models after the city’s neighbourhoods.

“CUPRA wants to be a driving force for change in the neighbourhood. For this reason, we are already talking with institutions and organizations in the Raval to promote actions that will help young people”, Griffiths added.

The best first quarter in history

SEAT S.A. announced the name of its future CUPRA model coinciding with the best first quarter results in its history. Between January and March, the company. registered a record operating profit of 144 million euros, an improvement of 139 million euros compared to the first quarter of the previous year, and a turnover of 3.6 billion euros, which represents a 48% increase compared to the first three months of 2022. These historic figures are thanks to CUPRA, which is driving the growth of the company's financial results, as well as to the current great momentum of the SEAT brand.

Since its launch in 2018, CUPRA has sold more than 300,000 cars, exceeding all expectations. In 2022, the brand reached 4.4 billion Euros in turnover, 40% of the company's total, becoming one of the largest growing brands in Europe and Spain. This year’s figures are also positive, with 46,600 units sold during the first quarter of 2023, 83% more than in the same period in 2022.

SEAT S.A. is also developing the future of the SEAT brand. It is currently working on renewing its Ibiza, Arona and SEAT Leon models to continue offering plug-in hybrid and efficient combustion cars until the end of this decade. In addition, the company is preparing the electrification of SEAT, which will instead focus on the new forms of mobility that young people need, such as sharing, subscriptions and micro-mobility. The brand already has much experience in this field with SEAT MÓ, one of the most important sharing services in Barcelona, which in the last two years has sold 10,000 electric motorcycles in 15 markets.

SECU23_08_CUPRA Raval_EN (3p).pdf 185 KB SECU23_08_CUPRA Raval_EN.docx 153 KB
Dirk Steyvers PR & Content Manager SEAT & CUPRA, s.a. D'Ieteren Automotive n.v.

 

 

Over CUPRA

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CUPRA

CUPRA is an unconventional challenger brand from the SEAT Group, based on stimulating style and contemporary performance. Since its launch as an independent brand in 2018, sales have shot up and CUPRA closed 2019 with a growth of 72% over the previous year with nearly 25,000 units sold. In 2020, the CUPRA Leon and the CUPRA Formentor, the first model designed specifically for the brand, will hit the market. CUPRA is expanding its dealer network to reach nearly 520 specialized points of sales around the world by the end of 2020.

Coinciding with its second anniversary, CUPRA has inaugurated its new headquarters in Martorell (Barcelona), the CUPRA Garage, a 2,400 square meter building located next to SEAT's corporate headquarters. CUPRA also has a racing car workshop, the CUPRA Racing Factory, where it developed the first 100% electric touring racing car, the CUPRA e-Racer. Moreover, CUPRA has become the first automotive brand to participate in the electric SUV off-road competition Extreme E.

In addition to becoming F.C. Barcelona’s exclusive automotive and mobility partner and World Padel Tour’s premium sponsor, CUPRA has formed an elite team of ambassadors, including the German goalkeeper Marc ter Stegen, the Swedish pilot Mattias Ekström and five of the best padel players in the world, among others.

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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