Race the all-electric off-road CUPRA Tavascan XE in Extreme E series on the new Forza Horizon 5 Xbox game

Race the all-electric off-road CUPRA Tavascan XE in Extreme E series on the new Forza Horizon 5 Xbox game

  • CUPRA strengthens its metaverse virtual connection via the latest Forza Horizon 5 on Xbox game
  • Fans can compete in the CUPRA Tavascan XE on virtual Extreme E X Prix races
  • Players will test their skills on the world’s most gruelling all-electric off-road races, just like ABT CUPRA XE team drivers Nasser Al-Attiyah and Jutta Kleinschmidt.

Fans will be able to test their skill and all-electric off-road race craft in a CUPRA Tavascan XE, just like ABT CUPRA XE team drivers Nasser Al-Attiyah and Jutta Kleinschmidt, in the latest version of Forza Horizon 5 game.

The Forza racing franchise is the official gaming partner of Extreme E, and it has created the most authentic and comprehensive Horizon race game yet – with a fully-liveried CUPRA Tavascan XE one of the vehicles to race on an Xbox console.

Forza Horizon 5 will allow a new audience to experience what the all-terrain electric CUPRA Tavascan XE is capable of and showcase both CUPRA and Extreme E in a new light.

Players will be able to compete on new events and challenges to unlock unique variants which will help them progress, as well as acquire Extreme E collectables.

“The virtual world is a rapidly growing space where brands can host exciting events and experiences for individuals to share and which were previously inaccessible to only the very few, like Nasser Al-Attiyah and Jutta Kleinschmidt racing a CUPRA Tavascan XE in Extreme E X Prix races for example,”saysAntonino Labate, Global Director of Strategy, Business Development & Operations at CUPRA. “But now we can all share these experiences and go beyond what the automotive industry has ever been able to offer before. The collaboration between Extreme E and the Forza Horizon 5 game allows our fans to immerse themselves into the innovative all-electric culture of CUPRA and to put themselves at the forefront of what we have always done – tackle the world’s most extreme motorsport events with all our heart and passion.”

CUPRA is emotion. It’s a performance-led living brand giving experiences beyond the automotive world – and this is one more step where the virtual world and the real world are mixed and where all the adrenaline and excitement from our participation in Extreme E can be experience not by a few, but by everyone!

Forza Horizon 5 is available on Xbox Series X|S, Xbox One, Windows 10, Steam, Xbox Game Pass and via Xbox Cloud Gaming.

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Dirk Steyvers PR & Content Manager SEAT & CUPRA, s.a. D'Ieteren Automotive n.v.
A propos de CUPRA

Press room CUPRA (Belgique) réservée à l'usage des journalistes.

Copyright: textes et photos libres de droits pour utilisation rédactionnelle - Toute autre utilisation des textes et des photos n'est pas autorisée. 

CUPRA

CUPRA is an unconventional challenger brand from the SEAT Group, based on stimulating style and contemporary performance. Since its launch as an independent brand in 2018, sales have shot up and CUPRA closed 2019 with a growth of 72% over the previous year with nearly 25,000 units sold. In 2020, the CUPRA Leon and the CUPRA Formentor, the first model designed specifically for the brand, will hit the market. CUPRA is expanding its dealer network to reach nearly 520 specialized points of sales around the world by the end of 2020.

Coinciding with its second anniversary, CUPRA has inaugurated its new headquarters in Martorell (Barcelona), the CUPRA Garage, a 2,400 square meter building located next to SEAT's corporate headquarters. CUPRA also has a racing car workshop, the CUPRA Racing Factory, where it developed the first 100% electric touring racing car, the CUPRA e-Racer. Moreover, CUPRA has become the first automotive brand to participate in the electric SUV off-road competition Extreme E.

In addition to becoming F.C. Barcelona’s exclusive automotive and mobility partner and World Padel Tour’s premium sponsor, CUPRA has formed an elite team of ambassadors, including the German goalkeeper Marc ter Stegen, the Swedish pilot Mattias Ekström and five of the best padel players in the world, among others.

Group profile

In existence since 1805, and across family generations, D’Ieteren seeks growth and value creation by pursuing a strategy on the long term for its businesses and actively encouraging and supporting them to develop their position in their industry or in their geographies. The Group has currently the following activities:

  • D'Ieteren Automotive distributes Volkswagen, Audi, SEAT, Škoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha vehicles in Belgium. It has a market share of around 22% and 1.2 million vehicles on the road. Its business model is evolving towards improving the lives of citizens with fluid, accessible and sustainable mobility. Sales and adjusted operating result reached respectively EUR 3.6 billion and EUR 119.0 million in FY 2019.
  • Belron (54.85% of the voting rights) has a clear purpose: “making a difference by solving people’s problems with real care”. It is the worldwide leader in vehicle glass repair and replacement and operates in 39 countries, through wholly owned businesses and franchises, with market leading brands – including Carglass®, Safelite® and Autoglass®. In addition, Belron manages vehicle glass and other insurance claims on behalf of insurance customers. Sales and adjusted operating result reached respectively EUR 4.2 billion and EUR 400.5 million in FY 2019.
  • Moleskine (100% owned) is a premium and aspirational lifestyle brand which develops and sells iconic branded notebooks and writing, travel and reading accessories through a multichannel distribution strategy across 114 countries. Sales and adjusted operating result reached respectively EUR 163.9 million and EUR 18.6 million in FY 2019.
  • D’Ieteren Immo (100%) groups together the Belgian real estate interests of D’Ieteren Group. It owns and manages approximately 30 properties which generated EUR 19.7 million net rental income in FY 2019. It also pursues investment projects and carries out studies into possible site renovations. 

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